Turquoise Tassel in the Press

During the National Day celebrations of Luxembourg, Turquoise Tassel unexpectedly found itself part of a moment it had never anticipated.

Seeing Hereditary Grand Duchess Stéphanie of Luxembourg carrying a Turquoise Tassel Bloom Clutch during the ceremony was both an honor and a genuine surprise for us.

The piece had previously been purchased in Turkey by a guest who simply mentioned that it would be gifted abroad. No further details were shared, and the identity of the recipient remained unknown. As with every Turquoise Tassel creation, the clutch took shape in women’s hands, crafted with care, and quietly sent on its way.

It was only later, through a photograph that reached us, that we discovered where this journey had led.

This moment was not the result of a planned collaboration or a promotional strategy.
It was simply a coincidence.

Yet this coincidence served as a gentle reminder that work created with sincerity and patience naturally finds its way, without direction, to exactly where it belongs.

For Turquoise Tassel, this story is less about fashion, and more about values meeting quietly.

The Bloom Clutch carried during the celebration is part of a project that reflects the founding idea of Turquoise Tassel: to create meaningful work for women who, for various reasons, are unable to work outside their homes. Each clutch is handmade, and no two are alike. Shaped by countless combinations of colors and motifs, every piece is entirely unique.

Levi’s® continues its global “I Shape My World” campaign in Türkiye, partnering with national athlete Şahika Ercümen and the Turquoise Tassel initiative.

The global “I Shape My World” campaign by Levi’s® celebrates and supports women empowerment, highlighting stories of women who move the world forward.
In its Turkish edition, Levi’s® collaborated with world-record-holding free diver Şahika Ercümen, a symbol of strength, creativity, and inspiration.

As the local creative partner, Turquoise Tassel contributed its philosophy of women’s craftsmanship, artisanal production, and ethical design, adding authenticity and emotional depth to the campaign.

This creative collaboration reflects a shared belief in female empowerment, sustainable values, and the timeless beauty of handcrafted artistry.
Together, Levi’s® and Turquoise Tassel continue to inspire through social impact, culture, and purpose-driven design.

Sözcü Newspaper featured Turquoise Tassel in a special article celebrating the power of women’s craftsmanship and handmade design.
Titled “Handcrafted Bags Designed by Housewives Capture Global Attention,” the piece highlights how women producing bags from their homes have gained international recognition, while contributing to women’s employment and social empowerment.

The feature focuses on sustainable design, ethical production, and the modern interpretation of Anatolian craftsmanship, presenting Turquoise Tassel as an inspiring example of female creativity, cultural continuity, and social impact through design.

Haberler.com reported that Turquoise Tassel handbags, created within the “Technology Power for Entrepreneurial Women” program, have reached world-renowned models including Adriana Lima, Izabel Goulart, Ana Beatriz Barros, and Isabeli Fontana.

The article highlighted how women in need, producing handcrafted bags through social entrepreneurship, managed to bring their creations to the global fashion stage.
It showcased the inspiring connection between female empowerment, artisan craftsmanship, and sustainable design, positioning Turquoise Tassel as an example of how local creativity can achieve international recognition.

Through its ethical production philosophy and its mission to combine traditional handwork with contemporary design, Turquoise Tassel continues to represent the voice and vision of strong, creative women worldwide.

Ayşe Arman, one of Turkey’s most respected journalists, featured Turquoise Tassel in a heartfelt interview published in Hürriyet Newspaper.
Celebrating the strength, elegance, and resilience of women, the interview resonated deeply with readers and amplified the brand’s voice as a symbol of women empowerment and purposeful design.

Hepsiburada, within its “Entrepreneurial Women Program”, featured inspiring stories of women-led brands that combine creativity with social impact.
In the episode hosted by Naz Kurtoğlu Sen, the story of Turquoise Tassel was shared as a model of women’s empowerment, handcrafted design, and ethical entrepreneurship.

The feature highlighted Turquoise Tassel’s sustainable production philosophy, its role in supporting women’s employment, and its success in blending traditional craftsmanship with digital innovation.
It presented the brand as a bridge between artisanal heritage and technology-driven growth, empowering women to achieve economic independence and creative freedom through their craft.

This appearance positioned Turquoise Tassel as a leading example of how female entrepreneurship and purpose-driven design can inspire both local and global audiences in the digital era.

On Ekotürk TV’s program “Education for the Future” with Koray Varol and Naz Kurtoğlu Şen,
the story of Turquoise Tassel and its mission to empower women through education, craftsmanship, and entrepreneurship was featured.

The discussion highlighted the brand’s commitment to women’s employment, female artisanship, and sustainable design, focusing on how social entrepreneurship and education-driven initiatives can create long-term impact.
Turquoise Tassel was presented not only as a design brand but as a social transformation platform that provides economic independence and learning opportunities for women.

The episode emphasized how women’s creative power contributes to the education of future generations, and how artisanal heritage combined with modern education can foster sustainable social change.